Rethink Everything You 'Know' About Craft Beer (Paperback) (ISBN-13: 9798249496951)

If craft beer were just about beer, this book wouldn't exist.

Rethink Everything You Know About Craft Beer is not a brewing manual. It's not a tasting guide. And it's definitely not just about what's in the glass.

This is a collection of 23 powerful, personal stories from brewers, bartenders, marketers, educators, founders, and community-builders across the craft beer industry. From late-night shifts and low-fill dopamine to launching scholarship programs and building inclusive beer conferences, these voices reveal what craft beer is really about:

Community. Culture. Identity. Belonging.

• Inside these pages, you'll discover:
• The science and obsession behind brewing
• The emotional highs and brutal realities of the industry
• The impact of COVID on craft beer careers
• The rise of non-alcoholic innovation
• Stories of diversity, representation, and mentorship
• How beer becomes a connector across cities, cultures, and continents

Whether you work in beer, love supporting local breweries, or are simply fascinated by how industries shape identity and community, this book invites you closer.

Craft beer is more than a beverage.
It's a language of connection.

Pull up a chair. There's room here.

Author: Jess Merritt
ISBN-13: 9798249496951
Publisher: Independently Published
Language: English
Published: 02/23/2026
Pages: 252
Format: Paperback
Weight: 0.65lbs
Size: 8.50h x 5.50w x 0.53d