Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation (Paperback) (ISBN-13: 9781108742900)

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Author: Robert W. Weisberg
ISBN-10: 1108742904
ISBN-13: 9781108742900
Publisher: Cambridge University Press
Language: English
Published: 09/10/2020
Pages: 420
Format: Paperback
Weight: 1.79lbs
Size: 9.61h x 6.69w x 1.04d

Review Citation(s):
Choice 05/01/2021