Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Hardcover) (ISBN-13: 9783030453008)

Part I. Background of Luxury Fashion as a Field of Material Culture

1. Defining Fashion, Luxury, and Luxury Fashion

2. Established Methods of classifying Luxury Fashion Brands

3. A New Method for the Classification of Luxury Fashion Brands

Part II. Production and Consumption of Luxury Fashion

4. The Producers of "Newness" in Luxury Fashion

5. What Do We Really Consume through Luxury Fashion?

6. How Do We Consume Luxury Fashion?

Part III. Cultural Intelligence and Creativity

7. A Close Look at Cultural Intelligence

8. Tim Morton's Theory of Hyperobjects

9. Luxury Fashion Products Addressing Cultural Changes

10. Luxury Marketing Strategies Based on Cultural Intelligence

Part IV. The Future of Luxury Fashion

11. Conclusions