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Rethinking Marketing: The Entrepreneurial Imperative (Paperback) (ISBN-13: 9780132393898)
Vendor:
Minet Schindehutte
Product type:
Books
- $126.65
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Description
xThis book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.
Author: Minet Schindehutte,Michael Morris,Leyland Pitt
ISBN-10: 0132393891
ISBN-13: 9780132393898
Publisher: Pearson
Language: English
Published: 01/02/2008
Pages: 384
Format: Paperback
Weight: 1.15lbs
Size: 9.00h x 6.00w x 0.90d
Author: Minet Schindehutte,Michael Morris,Leyland Pitt
ISBN-10: 0132393891
ISBN-13: 9780132393898
Publisher: Pearson
Language: English
Published: 01/02/2008
Pages: 384
Format: Paperback
Weight: 1.15lbs
Size: 9.00h x 6.00w x 0.90d
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