Rethinking the Media Audience: The New Agenda (Paperback) (ISBN-13: 9780761950714)

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

Author: Pertti Alasuutari
ISBN-10: 0761950710
ISBN-13: 9780761950714
Publisher: Sage Publications UK
Language: English
Published: 08/31/1999
Pages: 224
Format: Paperback
Weight: 0.85lbs
Size: 9.34h x 6.24w x 0.57d