Review of Marketing Research (Hardcover) (ISBN-13: 9780765620927)

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

Author: Naresh K. Malhotra
ISBN-10: 0765620928
ISBN-13: 9780765620927
Publisher: Emerald Group Publishing
Language: English
Published: 01/01/2008
Pages: 224
Format: Hardcover
Weight: 1.21lbs
Size: 9.95h x 7.30w x 0.78d

Review Citation(s):
Reference and Research Bk News 05/01/2008 pg. 152