Rhetoric of Soft Power: Public Diplomacy in Global Contexts by Hayden, Craig

Rhetoric of Soft Power: Public Diplomacy in Global Contexts (Hardcover) (ISBN-13: 9780739142585)

Vendor: Craig Hayden
Product type: Books
Format: Hardcover
$142.00
$142.00
$142.00
Subtotal: $142.00
Rhetoric of Soft Power: Public Diplomacy in Global Contexts by Hayden, Craig

Rhetoric of Soft Power: Public Diplomacy in Global Contexts

$142.00
Rhetoric of Soft Power: Public Diplomacy in Global Contexts by Hayden, Craig

Rhetoric of Soft Power: Public Diplomacy in Global Contexts

$142.00
Format: Hardcover
Description
Description
x
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.


Author: Craig Hayden
ISBN-10: 0739142585
ISBN-13: 9780739142585
Publisher: Lexington Books
Language: English
Published: 12/23/2011
Pages: 308
Format: Hardcover
Weight: 1.36lbs
Size: 9.10h x 6.10w x 1.00d

Review Citation(s):
Choice 08/01/2012
By Craig Hayden
By Craig Hayden
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Craig Hayden is assistant professor of international communication at the School of International Service at American University. He has taught at the University of Virginia's Department of Media Studies and at the University of Southern California Annenberg School for Communication. Craig was named a Research Fellow at the USC Center on Public Diplomacy in 2009. He blogs at the International Media Argument Project (www.intermap.org).

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