RickRadio Confidential: Confessions of an Ad Man by Charnack, Rick

RickRadio Confidential: Confessions of an Ad Man (Paperback) (ISBN-13: 9780615913223)

Vendor: Rick Charnack
Product type: Books
Format: Paperback
$11.95
$11.95
$11.95
Subtotal: $11.95
RickRadio Confidential: Confessions of an Ad Man by Charnack, Rick

RickRadio Confidential: Confessions of an Ad Man

$11.95
RickRadio Confidential: Confessions of an Ad Man by Charnack, Rick

RickRadio Confidential: Confessions of an Ad Man

$11.95
Format: Paperback
Description
Description
x
While most listen to radio for its music and personalities, there exists a critical business element: advertising. Radio stations employ salespersons to contact local businesses, where they sometime go to "extremes" to sell ads on their station. As I climbed the ladder of success in the face-paced, cut throat world of radio sales, I encountered and participated in my share of questionable entertainment, which included outlandish clients, drug abuse and shady characters. This provocative behind-the-scenes look at the sordid underbelly of radio advertising offers a titillating perspective never revealed before. You'll howl as you read about how I made a living during my adventures in the South Florida radio biz!

Author: Rick Charnack
ISBN-10: 0615913229
ISBN-13: 9780615913223
Publisher: Rick Charnack
Language: English
Published: 10/28/2013
Pages: 236
Format: Paperback
Weight: 0.61lbs
Size: 8.50h x 5.51w x 0.50d
By Rick Charnack
By Rick Charnack
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Rick Charnack is a well-known and respected radio professional who has built a reputation for his creative approach to selling and marketing radio commercials and managing high performance sales teams. He's consulted companies and conceived promotional programs for clients including Walt Disney World, PepsiCo, British Airways and Carnival Cruise Lines. Rick currently resides near Hollywood, Florida, is single, and spends his time writing. You might find Rick at Your Big Picture Café in Davie, Florida, his "home away from home" working on his next novel. He maintains a close relationship with his daughter, Liza, who Rick describes as "the greatest gift of my life."

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