Riding for the Brand: The Power of Purposeful Leadership (Paperback) (ISBN-13: 9780977000401)

Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.

Author: Jim F. Whitt
ISBN-10: 0977000400
ISBN-13: 9780977000401
Publisher: Whitt Enterprises
Language: English
Published: 06/20/2005
Pages: 128
Format: Paperback
Weight: 0.32lbs
Size: 8.00h x 5.00w x 0.30d

Review Citation(s):
Ingram Advance 11/01/2005 pg. 142