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The authors of the international bestseller Riding the Waves of Culture broaden their focus to help you employ the diversity in your organization to foster innovation.
Companies that successfully harness employees' creativity and convert it to business innovation are leading the charge today. While this isn't a brand-new concept, no one has explained how connections between people initially remote from each other generate innovation--until now. Riding the Waves of Innovation fills the void.
The key is for leaders and managers like you to carefully address and make the most of the three entities that are most vital to your business's approach to driving innovation throughout your global culture:
Fons Trompenaars is a renowned expert on international management and his book, Riding the Waves of Culture: Understanding Cultural Diversity in Business, has sold more than a quarter of a million copies in English and has been translated into nineteen languages. His most recent book is Servant- Leadership Across Cultures. Trompenaars has served as head of Trompenaars Hampden- Turner, a consulting and training organization for international management since 1989.
Charles Hampden-Turner is with Trompenaars Hampden-Turner in Amsterdam. Recognized as a key business thinker, he has worked as a consultant for Shell, BP, Digital Equipment, the BBC, Nissan, and many other companies. Until recently, he taught at Cambridge University.
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