Risky Reefs in the Ocean of Global Markets: Common Mistakes of Emerging Markets' Companies in their Global Expansions (Paperback) (ISBN-13: 9798328750721)

This book provides a comprehensive roadmap for emerging market companies venturing into global expansion. It highlights common pitfalls across strategic planning, finance, operations, human resources, marketing, technology, legal/ethics, and risk management. The book emphasizes thorough market research, cultural adaptation, local partnerships, brand building, innovation investment, and long-term vision.

As the global landscape evolves, it anticipates trends like digitization, sustainability integration, and talent acquisition challenges. The book provides corporate decision-makers with insights and best practices to navigate complexities, mitigate risks, and foster sustainable growth while driving innovation and progress internationally.

Author: Stephan Sunn
ISBN-13: 9798328750721
Publisher: Independently Published
Language: English
Published: 06/17/2024
Pages: 60
Format: Paperback
Weight: 0.21lbs
Size: 9.00h x 6.00w x 0.12d