Rock Star MBA: 77 Untapped Lessons on Life, Business, Marketing, Entrepreneurship, & Leadership from Rock Stars (Hardcover) (ISBN-13: 9798369456958)

What if the secrets to life and business success weren't found just in boardrooms, textbooks, and journal articles, but on backstage passes and stages? Rock Star MBA shares the untapped knowledge and wisdom acquired by rock stars and artists. While the book primarily focuses on stars from the hard rock genre, it also features a diverse range of artists, including actors, painters, and musicians from other genres. After decades of pursuing their craft, Dr. McDermott noticed that many performers had become wise individuals with interesting perspectives on life, business, marketing, entrepreneurship, and leadership that could and should be shared in the classroom. Reading this book will allow you to apply their wisdom, success strategies, best practices, and unique viewpoints. This book challenges you to see the world differently- where art and business are not opposites, but complementary ways of understanding creativity, value, and human connection.

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