R.O.I. R.I.P.: Is Marketing ROI Dead Forever? (Paperback) (ISBN-13: 9781974582440)

Like any good marketing message, I am going to announce your problem so I can surprise you and get your attention. I will then, describe the problem so you can identify with the problem. Next I will announce the solution so you will want to know more. Then, I am going to describe the solution so you know there's hope. And lastly, I am going to show you where you can find the solution you need. Does this sound like an ED commercial for Viagra?Are you wondering where your marketing ROI is? Trying to understand why all of the money you invested into traditional marketing isn't showing you a return on investment? Why all of the time and effort you put into social media marketing doesn't seem to be paying off? It's because social media and digital marketing has fractured all media forever.

Author: Lon Safko
ISBN-10: 1974582442
ISBN-13: 9781974582440
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 08/14/2017
Pages: 26
Format: Paperback
Weight: 0.11lbs
Size: 9.02h x 5.98w x 0.05d