Rolling Out New Products Across International Markets by Chryssochoidis, G.

Rolling Out New Products Across International Markets (Paperback) (ISBN-13: 9781349420261)

Vendor: G. Chryssochoidis
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
Rolling Out New Products Across International Markets by Chryssochoidis, G.

Rolling Out New Products Across International Markets

$109.99
Rolling Out New Products Across International Markets by Chryssochoidis, G.

Rolling Out New Products Across International Markets

$109.99
Format: Paperback
Description
Description
x
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Author: G. Chryssochoidis
ISBN-10: 1349420263
ISBN-13: 9781349420261
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2004
Pages: 249
Format: Paperback
Weight: 0.75lbs
Size: 8.50h x 5.50w x 0.60d
By G. Chryssochoidis
By G. Chryssochoidis
x
GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

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