Romancing the Grape (Paperback) (ISBN-13: 9780962803901)

Do visitors leave your winery with great memories AND bottles of your wine?
How many recommend your tasting room experience to their friends?
How many join your wine club on-the-spot?

Romancing the Grape teaches hospitality staff to create unforgettable experiences for every one of your tasting room guests, while dramatically improving your bottom line. While engaging in personal ways, winery hosts and hostesses learn to sell wine in a way that turns guests into lifetime customers.