Rule of 26 for Public Safety Brands (Paperback) (ISBN-13: 9798223504351)

Have you ever asked yourself, "Self, why is digital marketing so complex for public safety brands?"

Digital marketing is made complex by two main factors.

1. The intricacies marketing agencies create to measure success for large enterprise companies.
2. The plethora of tactics and tools available to obtain enterprise marketing goals.

Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for safety service-based businesses. Adam Wills and Michael Buzinski shows you the path to doubling your website revenue using the Rule of 26. In this easy-to-read guide to simplifying your website marketing plan, you will learn...

• The only three key performance indicators (KPIs) you need to track when marketing your website.
• The three clear objectives that will double your website revenue.
• How to leverage both earned and paid website marketing tactics without needing to be a marketing genius.
• Simple strategies that increase your revenue without proportionately increasing your workload.

Stop guessing about how to make your website work for you. Leverage the Rule of 26 to grow your safety brand business by working smarter, not harder. Using Adam and Michael's clear and precise three-step website marketing plan will drastically increase the leads garnered from your website and help you get paid what you are worth.