Run It Like a Business: Strategies for Arts Organizations to In-Crease Audiences, Remain Relevant, and Multiply Money--Without Losing the Art (MP3 CD) (ISBN-13: 9798874707392)

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to: ● Grow audiences and keep them coming back again ● Make our organizations more inclusive ● Get younger attendees in the seats and on the donor rolls ● Continue to create the art we love--without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

Author: Aubrey Bergauer
ISBN-10: 8874707398
ISBN-13: 9798874707392
Publisher: Ascent Audio
Language: English
Published: 03/19/2024
Format: MP3 CD