Rural Entrepreneurship and Innovation in the Digital Era (Hardcover) (ISBN-13: 9781799849421)

Though entrepreneurship has been studied for decades, in recent years, the study of "rural entrepreneurship" has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.

Author: Sachithra Lokuge
ISBN-10: 1799849422
ISBN-13: 9781799849421
Publisher: Business Science Reference
Language: English
Published: 11/06/2020
Pages: 364
Format: Hardcover
Weight: 2.48lbs
Size: 11.00h x 8.50w x 0.81d