Rural Marketing: Growing the Non-urban Consumer by Velayudhan, Sanal Kumar

Rural Marketing: Growing the Non-urban Consumer (Paperback) (ISBN-13: 9781032685250)

Vendor: Sanal Kumar Velayudhan
Product type: Books
Format: Paperback
$61.99
$61.99
$61.99
Subtotal: $61.99
Rural Marketing: Growing the Non-urban Consumer by Velayudhan, Sanal Kumar

Rural Marketing: Growing the Non-urban Consumer

$61.99
Rural Marketing: Growing the Non-urban Consumer by Velayudhan, Sanal Kumar

Rural Marketing: Growing the Non-urban Consumer

$61.99
Format: Paperback
Description
Description
x
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

Author: Sanal Kumar Velayudhan
ISBN-10: 1032685255
ISBN-13: 9781032685250
Publisher: Routledge India
Language: English
Published: 02/14/2024
Pages: 236
Format: Paperback
Weight: 0.79lbs
Size: 9.21h x 6.14w x 0.53d
By Sanal Kumar Velayudhan
By Sanal Kumar Velayudhan
x

Sanal Kumar Velayudhan is a Fellow at the Indian Institute of Management (IIM), Ahmedabad. He was Dean at IIM Kozhikode and is an Adjunct Faculty at IIM Nagpur. He has directed training programmes and handled consultancy assignments in the areas of product decisions, rural markets, and strategic marketing. His areas of research and publication are communication and diffusion, rural markets, small business marketing, and product and brand management.

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