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Digital media-GIFs, films, TED Talks, tweets, and more-have become integral to daily life and, unsurprisingly, to Indigenous people's strategies for addressing the historical and ongoing effects of colonization. In S疥i Media and Indigenous Agency in the Arctic North, Thomas DuBois and Copp駘ie Cocq examine how S疥i people of Norway, Finland, and Sweden use media to advance a social, cultural, and political agenda anchored in notions of cultural continuity and self-determination. Beginning in the 1970s, S疥i have used S疥i-language media--including commercially produced musical recordings, feature and documentary films, books of literature and poetry, and magazines--to communicate a sense of identity both within the S疥i community and within broader Nordic and international arenas.
In more contemporary contexts--from YouTube music videos that combine rock and joik (a traditional S疥i musical genre) to Twitter hashtags that publicize protests against mining projects in S疥i lands--S疥i activists, artists, and cultural workers have used the media to undo layers of ignorance surrounding S疥i livelihoods and rights to self-determination. Downloadable songs, music festivals, films, videos, social media posts, images, and tweets are just some of the diverse media through which S疥i activists transform how Nordic majority populations view and understand S疥i minority communities and, more globally, how modern states regard and treat Indigenous populations.
Thomas A. DuBois is the Halls-Bascom Professor of Scandinavian Studies, Folklore, and Religious Studies at the University of Wisconsin, Madison. Among his previous works is his recent Sacred to the Touch: Nordic and Baltic Religious Wood Carving. Copp駘ie Cocq is professor of European ethnology at the University of Helsinki, Finland, specializing in S疥i studies. Among her previous publications are Revoicing S疥i Narratives: North S疥i Storytelling at the Turn of the Twentieth Century and the coedited volume Perspectives in Indigenous Writing and Literacies.
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