SAGE Brief Guide to Marketing Ethics (Paperback) (ISBN-13: 9781412995146)

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Author: Sage Publications
ISBN-10: 1412995140
ISBN-13: 9781412995146
Publisher: Sage Publications, Inc
Language: English
Published: 03/14/2011
Pages: 232
Format: Paperback
Weight: 0.63lbs
Size: 9.00h x 6.09w x 0.34d

Review Citation(s):
Choice 11/01/2011
Reference and Research Bk News 06/01/2011 pg. 94