Sales and Marketing for Travel and Tourism Industry (Hardcover) (ISBN-13: 9781682851982)

Marketing plays a crucial role in tourism. It is one of the factors which add to the progress of tourism of any destination. This book aims to bring to the readers diverse aspects of sales and marketing which eventually affect the tourism industry like promotion, infrastructure, quality of tourism services, security and convenience, urban tourism, etc. The researches presented in this book will keep students and professionals updated with the latest developments and concepts in this field.

Author: Aurora Moretti
ISBN-10: 1682851982
ISBN-13: 9781682851982
Publisher: Willford Press
Language: English
Published: 06/03/2016
Pages: 245
Format: Hardcover
Weight: 1.90lbs
Size: 11.00h x 8.50w x 0.63d