Sales Awareness: Professional Sales Essentials (Paperback) (ISBN-13: 9780692580219)

This probably isn't the first book on selling you've read...but it may be the last!

RJ Maenpa's groundbreaking--yet astonishingly simple--blueprint for achieving sales mastery sheds light on an essential factor that most sales gurus overlook:

As he explains in step-by-step terms, using enlightening examples along the way, once you've harnessed the power of your true self, your sales success is virtually guaranteed, no matter what.

Achieving SALES AWARENESS can be as simple as 1-2-3:

1. ASK GREAT QUESTIONS. This positions you as a leader, sets up an advantageous power dynamic, and begins the flow of valuable information from buyer to seller.

2. IDENTIFY AND SOLVE YOUR CUSTOMER'S PROBLEMS. Revealing a prospect's pain and then offering a plan to alleviate it bolsters his confidence and quickens his natural tendency to buy.

3. MAKE THE SALE. Operating from your new level of awareness, you can achieve both your own goals and your customer's--while achieving the ultimate in personal job satisfaction.

Unique in the literature of sales techniques, Sales Awareness combines cutting-edge technical sales skills with ancient philosophical and self-developmental wisdom. The result is a surefire strategy for success in both sales and life. And all you have to do to get started is open to Page 1...