Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force (MP3 CD) (ISBN-13: 9798200593637)

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.

Author: Byron Matthews, Tamara Schenk
ISBN-10: 8200593630
ISBN-13: 9798200593637
Publisher: Gildan Media Corporation
Language: English
Published: 08/28/2018
Format: MP3 CD
Weight: 0.20lbs
Size: 6.69h x 5.35w x 0.71d