Sales Force Design for Strategic Advantage by Zoltners, A.

Sales Force Design for Strategic Advantage (Paperback) (ISBN-13: 9781349508495)

Vendor: A. Zoltners
Product type: Books
Format: Paperback
$69.99
$69.99
$69.99
Subtotal: $69.99
Sales Force Design for Strategic Advantage by Zoltners, A.

Sales Force Design for Strategic Advantage

$69.99
Sales Force Design for Strategic Advantage by Zoltners, A.

Sales Force Design for Strategic Advantage

$69.99
Format: Paperback
Description
Description
x
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Author: A. Zoltners, P. Sinha, S. Lorimer
ISBN-10: 1349508497
ISBN-13: 9781349508495
Publisher: Palgrave MacMillan
Language: English
Published: 01/01/2004
Pages: 399
Format: Paperback
Weight: 1.24lbs
Size: 9.21h x 6.14w x 0.83d
By A. Zoltners
By A. Zoltners
x
ANDRIS ZOLTNERS is Professor of Marketing at the Kellogg Graduate School of Management at Northwestern University. He is the Academic Director of three Kellogg Executive Programs and the author of a number of successful books on marketing and sales force performance.

PRABHAKANT SINHA is Managing Director of ZS Associates, USA.

SALLY LORIMER is a Business Writer, USA.

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