Sales Force Management: Leadership, Innovation, Technology by Johnston, Mark W.

Sales Force Management: Leadership, Innovation, Technology (Paperback) (ISBN-13: 9780367682088)

Vendor: Mark W. Johnston
Product type: Books
Format: Paperback
$96.99
$96.99
$96.99
Subtotal: $96.99
Sales Force Management: Leadership, Innovation, Technology by Johnston, Mark W.

Sales Force Management: Leadership, Innovation, Technology

$96.99
Sales Force Management: Leadership, Innovation, Technology by Johnston, Mark W.

Sales Force Management: Leadership, Innovation, Technology

$96.99
Format: Paperback
Description
Description
x

This new edition builds on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing.



Author: Mark W. Johnston, Greg W. Marshall
ISBN-10: 0367682087
ISBN-13: 9780367682088
Publisher: Routledge
Language: English
Published: 12/08/2020
Pages: 498
Format: Paperback
Weight: 0.65lbs
Size: 8.80h x 5.80w x 0.70d
By Mark W. Johnston
By Mark W. Johnston
x

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.

Recently Viewed Products