Sales Genius: A Masterclass in Successful Selling (Hardcover) (ISBN-13: 9780566082092)

The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The learning package aims to destroy the myth that salespeople are born and not made and shows of knowledge of the pain/pleasure principle of motivation will enable anyone to understand what prompts people to buy. The centre of the text is the Sales Genius Diary - a 100-day programme of activities based on the 12-traits approach.

Author: Dru Fuller,Tony Buzan,Richard Israel
ISBN-10: 0566082098
ISBN-13: 9780566082092
Publisher: Gower Publishing Company
Language: English
Published: 01/01/2000
Pages: 262
Format: Hardcover
Weight: 1.04lbs
Size: 9.62h x 6.79w x 0.87d