Samsung: The Business Behind the Technology (Library Binding) (ISBN-13: 9781512405910)

Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:

● Some of the key players driving Samsung's meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.

From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.

Author: Cath Senker
ISBN-10: 1512405914
ISBN-13: 9781512405910
Publisher: Lerner Publications (Tm)
Language: English
Published: 01/01/2016
Pages: 32
Format: Library Binding
Weight: 1.40lbs
Size: 10.70h x 8.90w x 0.30d

Accelerated Reader:
Reading Level: 7.3
Point Value: 1
Interest Level: Middle Grade
Quiz #/Name: 180538 / Samsung: The Business Behind the Technology


Review Citation(s):
Hornbook Guide to Children 07/01/2016 pg. 155 - Below Average, With Minor Flaw