Scale Up Your Profits!: The Secrets of Online Marketing (Paperback) (ISBN-13: 9781688130265)

As a business owner you understand the challenges of marketing and the expense you can incur. And, do you know if it gets results? They say 50% of all marketing efforts get results, but which 50%? You must do all of it to find the half that works. If you are like many business owners you've given the reins to the professionals and after getting less-than-stellar results you've taken the reins away to do it yourself again. This constant dance gives you inconsistent results, and a piecemeal strategy.

So what is the solution? Scale Up Your Profits! The Secrets of Online Marketing dishes up best practices that are easily implemented and can be done on a startup budget. Invest in your marketing strategy rather than accidental growth by considering each chapter, writing some action items that are appropriate for where you are today, and scheduling them on your calendar to accomplish. Then rinse and repeat. Your business won't be in the same place next year as it is today; therefore, your action items will continue to evolve.

As a serial entrepreneur, I encourage you to use Scale Up Your Profits! The Secrets of Online Marketing as a continue tool for your business growth. Increased revenue is directly tied to your marketing strategy. Keep it fresh and Scale UP Your Profits!