Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Seung Ho

Scaling the Tail: Managing Profitable Growth in Emerging Markets (Hardcover) (ISBN-13: 9781137543530)

Vendor: Seung Ho Park
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Seung Ho

Scaling the Tail: Managing Profitable Growth in Emerging Markets

$54.99
Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Seung Ho

Scaling the Tail: Managing Profitable Growth in Emerging Markets

$54.99
Format: Hardcover
Description
Description
x
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Author: Seung Ho Park,Gerardo R. Ungson,Andrew Cosgrove
ISBN-10: 1137543531
ISBN-13: 9781137543530
Publisher: Palgrave Pivot
Language: English
Published: 08/06/2015
Pages: 163
Format: Hardcover
Weight: 0.78lbs
Size: 8.50h x 5.50w x 0.44d
By Seung Ho Park
By Seung Ho Park
x
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.

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