Scientific Advertising (Paperback) (ISBN-13: 9781603866361)

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Author: Claude Hopkins
ISBN-10: 1603866361
ISBN-13: 9781603866361
Publisher: Merchant Books
Language: English
Published: 02/12/2014
Pages: 88
Format: Paperback
Weight: 0.31lbs
Size: 9.00h x 6.00w x 0.21d