Scientific Advertising by Hopkins, Claude

Scientific Advertising (Hardcover) (ISBN-13: 9781603868044)

Vendor: Claude Hopkins
Product type: Books
Format: Hardcover
$14.97
$14.97
$14.97
Subtotal: $14.97
Scientific Advertising by Hopkins, Claude

Scientific Advertising

$14.97
Scientific Advertising by Hopkins, Claude

Scientific Advertising

$14.97
Format: Hardcover
Description
Description
x

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business



Author: Claude Hopkins
ISBN-10: 1603868046
ISBN-13: 9781603868044
Publisher: Merchant Books
Language: English
Published: 02/01/2014
Pages: 88
Format: Hardcover
Weight: 0.67lbs
Size: 9.00h x 6.00w x 0.38d

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