Scientific Selling And Advertising (1919) (Paperback) (ISBN-13: 9781120700681)

""Scientific Selling and Advertising"" is a book written by Arthur Dunn and originally published in 1919. The book is a comprehensive guide to the principles and techniques of effective sales and advertising. Dunn draws upon his extensive experience in marketing and advertising to provide practical advice on how to create effective advertising campaigns, build strong customer relationships, and close sales. The book covers a range of topics, including market research, product positioning, message development, media selection, and sales techniques. Dunn emphasizes the importance of using data and analysis to inform marketing decisions, and he provides numerous examples and case studies to illustrate his points. Overall, ""Scientific Selling and Advertising"" is a valuable resource for anyone looking to improve their sales and marketing skills, whether in the context of a business, nonprofit organization, or personal endeavor.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

Author: Aurthur Dunn
ISBN-10: 112070068X
ISBN-13: 9781120700681
Publisher: Kessinger Publishing
Language: English
Published: 11/21/2009
Pages: 120
Format: Paperback
Weight: 0.38lbs
Size: 9.00h x 6.00w x 0.25d