Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses (Hardcover) (ISBN-13: 9780313365119)

Fifteen successful female entrepreneurs tell their stories--stories that will inspire other women to follow through on their dreams of starting a business.

In Scrappy Startups: How 15 Ordinary Women Turned Their Unique Ideas into Profitable Businesses, acclaimed author and highly successful career coach Melanie Keveles presents the stories women looking to start their own businesses need to hear--stories of women just like them who realized their entrepreneurial dreams while discovering their own greater creative capacities.

Scrappy Startups is more than a book--it is mentorship in print--in which highly successful women entrepreneurs share their best advice in an utterly inspiring way. Representing a wide range of business fields, with enterprises ranging in age from newly begun to a couple of decades old, these women explain their thinking, their alliances, and the singular creative impulses that led to a viable and meaningful commercial endeavor. As presented here, each woman represents a part of the "Dream, Courage, Action" model that Melanie Keveles developed to demonstrate the process of bringing an idea to fruition.

Author: Melanie Keveles
ISBN-10: 0313365113
ISBN-13: 9780313365119
Publisher: Praeger
Language: English
Published: 11/12/2009
Pages: 272
Format: Hardcover
Weight: 1.25lbs
Size: 9.30h x 6.20w x 1.20d

Review Citation(s):
Booklist 05/15/2010 pg. 13
Reference and Research Bk News 02/01/2010 pg. 114