Search After Google: How AI-Generated Answers and Zero-Click Results Are Restructuring Search Visibility and Discoverability (Paperback) (ISBN-13: 9798185210932)

The rules of search visibility just changed. Not incrementally - structurally. AI-generated answers now satisfy millions of queries before a single link is clicked. Organic traffic is declining for content that still ranks. And the SEO playbook built for two decades of click-through economics is increasingly optimizing for the wrong outcome.

Search After Google cuts through the noise to examine what is actually happening and what organizations need to do about it. Robert F. Geissler lays out the mechanics of AI-era discoverability, introduces two original frameworks - the Topic Authority Map and the AI-Era Visibility Dashboard - and builds a practical transition roadmap from keyword strategy to the content authority model that AI search rewards.

The enduring principle hasn't changed: genuine expertise, accurately expressed, in forms that genuinely serve the people asking the questions. The AI-search era has simply raised the cost of ignoring it.