Secret Service Marketing: The Underground Guide to Modern Marketing for Small Skill-or-Service Businesses (Paperback) (ISBN-13: 9780645068306)

Discover the underground insights of Secret Service Marketing, the first book in the highly anticipated Secret Service Business Series. This unique trilogy is crafted to empower and equip the world's most significant yet underserved business sector-small skill-or-service businesses (SSBs).

Comprising a substantial portion of the global business population, small skill-or-service businesses are vital to our economy but go largely unsupported. Due to a lack of SSB-specific education, investment and expertise, the millions of individuals who own an SSB can find themselves frustrated and floundering with nowhere to turn... until now.

Developed over a decade, The Secret Service Business Series reveals the intel required to build a strong skill-or-service business in a post-pandemic, screen-centric world.

Book one, Secret Service Marketing, is a no-nonsense guide to SSB marketing, business modelling and mindset management, ideal for frustrated or flailing SSB owners and the service providers striving to support them.

Grounded in the reality of running an underperforming business, Secret Service Marketing contains insights, instructions and carefully crafted 'Recovery Missions' to generate maximum impact and lasting change on a tight budget.

With this book and its sister guides, The Secret Service Website Formula and The Modern Marketing Arsenal, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.