Selected Issues in Global Health Communications (Hardcover) (ISBN-13: 9781789237894)

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Author: Muhiuddin Haider
ISBN-10: 1789237890
ISBN-13: 9781789237894
Publisher: Intechopen
Language: English
Published: 09/26/2018
Pages: 92
Format: Hardcover
Weight: 0.77lbs
Size: 9.61h x 6.69w x 0.25d