Selling Hollywood to the World: Us and European Struggles for Mastery of the Global Film Industry, 1920-1950 (Hardcover) (ISBN-13: 9780521651561)

The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.

Author: John Trumpbour
ISBN-10: 0521651565
ISBN-13: 9780521651561
Publisher: Cambridge University Press
Language: English
Published: 04/25/2002
Pages: 398
Format: Hardcover
Weight: 1.65lbs
Size: 9.10h x 6.40w x 1.20d

Review Citation(s):
Choice 02/01/2003 pg. 992