Selling Is Not Cheating: Sales is Strategy, Skills, Pricing, Marketing, and Ethics (Paperback) (ISBN-13: 9798872313410)

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer's problem is selling, not selling a dream they know will never come true.

People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don't work. So, how do you survive and grow?

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book "Selling IS Not Cheating" should help

Author: Manojit Majumdar
ISBN-13: 9798872313410
Publisher: Independently Published
Language: English
Published: 12/19/2023
Pages: 232
Format: Paperback
Weight: 0.70lbs
Size: 9.00h x 6.00w x 0.49d