Selling is Not Optional (Paperback) (ISBN-13: 9781619614772)

Who's afraid of big, bad sales?
Almost everyone, says NRS Media co-founder Mike Brunel. Cold calls freak people out, and nobody wants to be thought of as the stereotypical sleazy salesperson. It doesn't have to be that way, though.

In Selling Is Not Optional, Brunel shares the key insight that led to his own success as an international media businessman: we are all in sales. How we think about sales, however, has more impact on our success than what we actually sell. Brunel's paradigm-shifting book shows you how to change your sales mindset for better results. His step-by-step process offers even the most reluctant salesperson a pathway to increased sales success now and well into the future. Brunel teaches you how to:

Use your passions to drive your success
Turn rejection into opportunity
Build long-lasting business relationships
Feel good about your role in your clients' lives
Create systems that multiply your successes
Countless salespeople have come to Brunel saying, "I can't do sales." With this eyeopening book, he says, "Yes, you can. Let me show you how."