Sensemaking: Leadership by Purpose: STRATEGIC COMMUNICATION FOR A WORLD OF EXPONENTIAL COMPLEXITY (Paperback) (ISBN-13: 9798720758165)

Forget command and control management and the alpha male leadership model! In a world where the "new normal" is the incessant demand for transformation, organizations fundamentally need leaders who support the development of their employees in pursuit of their life purpose. The crisis is everyday in a world of permanence of volatility, uncertainty, complexity, ambiguity, that is, the so-called VUCA world - the world of exponential complexity. In his seventh book, Ricardo Oliveira Neves, social entrepreneur, Ashoka fellow, marketing and strategic communication consultant, presents a current view of theory and practice that recognizes the centrality of the term "Sensemaking" and how organizational leadership should use strategic communication in a time of changing systems and transforming the global mindset.

Author: Ricardo Oliveira Neves
ISBN-10: 8720758162
ISBN-13: 9798720758165
Publisher: Independently Published
Language: English
Published: 03/12/2021
Pages: 240
Format: Paperback
Weight: 0.75lbs
Size: 9.21h x 6.14w x 0.51d