Sensory Marketing: An Introduction (Paperback) (ISBN-13: 9781526423252)

Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future.

- Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
- The author is one of the most published professors in the field, sharing exclusive expertise and experience.
- The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.

Author: Bertil Hulten
ISBN-10: 1526423251
ISBN-13: 9781526423252
Publisher: Sage Publications Ltd
Language: English
Published: 07/29/2020
Pages: 240
Format: Paperback
Weight: 0.86lbs
Size: 9.61h x 6.69w x 0.51d