SEO A Comprehensive Guide (Paperback) (ISBN-13: 9789358830941)

Overview of Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, constitutes a fundamental component of digital marketing strategies. With the rapid evolution of Internet technology and digital media, businesses utilize SEO's power to boost their online visibility and reach their potential customers more efficiently (Moz, 2020). Understanding the concept and main components of SEO is, therefore, pivotal for businesses seeking to establish a robust online presence. SEO refers to strategies aimed at enhancing a website's visibility on search engine result pages (SERPs). When done correctly, SEO can improve the quality and quantity of website traffic, organically - an activity implying unpaid appearance in the SERPs (Google, 2021). A primary objective of SEO i

Author: Nishant Baxi
ISBN-10: 9358830948
ISBN-13: 9789358830941
Publisher: Pencil (One Point Six Technologies Pvt Ltd)
Language: English
Published: 09/08/2023
Pages: 100
Format: Paperback
Weight: 0.26lbs
Size: 8.00h x 5.00w x 0.24d