Service Management and Marketi by Gronroos, Christian

Service Management and Marketi (Paperback) (ISBN-13: 9781118921449)

Vendor: Christian Gronroos
Product type: Books
Format: Paperback
$111.95
$111.95
$111.95
Subtotal: $111.95
Service Management and Marketi by Gronroos, Christian

Service Management and Marketi

$111.95
Service Management and Marketi by Gronroos, Christian

Service Management and Marketi

$111.95
Format: Paperback
Description
Description
x

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers.

With a wide base of examples, Christian Gr nroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life:

https: //www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-



Author: Christian Gronroos
ISBN-10: 1118921445
ISBN-13: 9781118921449
Publisher: Wiley
Language: English
Published: 01/26/2016
Pages: 536
Format: Paperback
Weight: 1.90lbs
Size: 9.20h x 7.30w x 0.80d
By Christian Gronroos
By Christian Gronroos
x
Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chair of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow of its Centre for Services Marketing and Management. He has received the American Marketing Association's Award for Lifetime Contribution to the services field and has been involved in executive education in Europe, North America, Latin America, Asia (including mainland China), Australia and New Zealand.

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