Service Management and Marketing Principles: Competing in the Service Economy by Kandampully, Jay

Service Management and Marketing Principles: Competing in the Service Economy (Paperback) (ISBN-13: 9781032749655)

Vendor: Jay Kandampully
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Service Management and Marketing Principles: Competing in the Service Economy by Kandampully, Jay

Service Management and Marketing Principles: Competing in the Service Economy

$54.99
Service Management and Marketing Principles: Competing in the Service Economy by Kandampully, Jay

Service Management and Marketing Principles: Competing in the Service Economy

$54.99
Format: Paperback
Description
Description
x

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.



Author: Jay Kandampully,David J. Solnet
ISBN-10: 1032749652
ISBN-13: 9781032749655
Publisher: Routledge India
Language: English
Published: 06/07/2024
Pages: 234
Format: Paperback
Weight: 0.78lbs
Size: 9.21h x 6.14w x 0.52d
By Jay Kandampully
By Jay Kandampully
x

Jay Kandampully is Professor of Service Management and Hospitality in the Department of Human Sciences at the Ohio State University, USA.

David J. Solnet is Professor of Service Management and Service Work at University of Queensland, Business School, Australia.

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