Service Marketing Management (Hardcover) (ISBN-13: 9781632406972)

As an essential part of marketing, service marketing deals with the different types of services provided by the firm to its customers. It is divided in two major areas namely, business-to-business services and business-to-customer services. The main services under this area are financial services, hospitality, telecommunication services, health care, tourism, entertainment services, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of service marketing. Most of the topics introduced in it cover new techniques and the applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this textbook an invaluable source of knowledge.

Author: Clifford Short
ISBN-10: 1632406977
ISBN-13: 9781632406972
Publisher: Clanrye International
Language: English
Published: 05/25/2018
Pages: 231
Format: Hardcover
Weight: 1.37lbs
Size: 10.00h x 7.00w x 0.56d