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Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Author: Audrey Gilmore
ISBN-10: 0761941584
ISBN-13: 9780761941583
Publisher: Sage Publications Ltd
Language: English
Published: 05/15/2003
Pages: 216
Format: Paperback
Weight: 0.88lbs
Size: 9.50h x 6.74w x 0.53d
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