Before you leave...
Take 20% off your first order
20% off
Enter the code below at checkout to get 20% off your first order
Services Marketing and Management (Paperback) (ISBN-13: 9780761941583)
Vendor:
Audrey Gilmore
Product type:
Books
- $82.00
$82.00- $82.00
- Unit price
- per
Subtotal:
$82.00
Description
xServices Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Author: Audrey Gilmore
ISBN-10: 0761941584
ISBN-13: 9780761941583
Publisher: Sage Publications Ltd
Language: English
Published: 05/15/2003
Pages: 216
Format: Paperback
Weight: 0.88lbs
Size: 9.50h x 6.74w x 0.53d
Recently Viewed Products
- Choosing a selection results in a full page refresh.