Services Marketing: People, Technology, Strategy (Eighth Edition) by Wirtz, Jochen

Services Marketing: People, Technology, Strategy (Eighth Edition) (Hardcover) (ISBN-13: 9781944659004)

Vendor: Jochen Wirtz
Product type: Books
Format: Hardcover
$78.00
$78.00
$78.00
Subtotal: $78.00
Services Marketing: People, Technology, Strategy (Eighth Edition) by Wirtz, Jochen

Services Marketing: People, Technology, Strategy (Eighth Edition)

$78.00
Services Marketing: People, Technology, Strategy (Eighth Edition) by Wirtz, Jochen

Services Marketing: People, Technology, Strategy (Eighth Edition)

$78.00
Format: Hardcover
Description
Description
x
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Author: Jochen Wirtz, Christopher Lovelock
ISBN-10: 1944659005
ISBN-13: 9781944659004
Publisher: World Scientific Publishing Company
Language: English
Published: 04/11/2016
Pages: 800
Format: Hardcover
Weight: 3.80lbs
Size: 10.90h x 8.70w x 1.10d

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