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Services Marketing (Paperback) (ISBN-13: 9789351642589)
Vendor:
S. Kher
Product type:
Books
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Description
x1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies
Author: S. Kher
ISBN-10: 9351642585
ISBN-13: 9789351642589
Publisher: Nirali Prakashan
Language: English
Published: 12/01/2014
Pages: 242
Format: Paperback
Weight: 0.97lbs
Size: 9.69h x 7.44w x 0.51d
Author: S. Kher
ISBN-10: 9351642585
ISBN-13: 9789351642589
Publisher: Nirali Prakashan
Language: English
Published: 12/01/2014
Pages: 242
Format: Paperback
Weight: 0.97lbs
Size: 9.69h x 7.44w x 0.51d
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