Services Marketing by Chitty, William

Services Marketing (Paperback) (ISBN-13: 9780190303167)

Vendor: William Chitty
Product type: Books
Format: Paperback
$90.00
$90.00
$90.00
Subtotal: $90.00
Services Marketing by Chitty, William

Services Marketing

$90.00
Services Marketing by Chitty, William

Services Marketing

$90.00
Format: Paperback
Description
Description
x
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies.

This text encourages students to develop an understanding of the service processes that create value for identified target markets. An analytical learning approach, based on applying established and evolving services marketing concepts for Australasian organisations, is the rationale of the pedagogy adopted by this text. That approach is warranted for two reasons:
- Australian and New Zealand service organisations are developing closer economic ties with the growing markets of their South-East Asian counterparts.
- By understanding Australasian service organisations, students will be able to adopt an international perspective on services marketing.

Author: William Chitty, Steven D'Alessandro, David Gray
ISBN-10: 0190303166
ISBN-13: 9780190303167
Publisher: Oxford University Press, USA
Language: English
Published: 09/18/2019
Pages: 496
Format: Paperback
Weight: 2.20lbs
Size: 9.70h x 8.00w x 0.80d
By William Chitty
By William Chitty
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William Chitty, Murdoch University, Steven D'Alessandro, Professor, Charles Sturt University, David Gray, Adjunct Associate Professor, Charles Sturt University, Andrew Hughes, Senior Lecturer, Australian National University

William Chitty is a former Lecturer in Marketing at the Murdoch Business School, Murdoch University.

Steven D'Alessandro is a Professor in Marketing at Charles Sturt University.

David Gray is an Adjunct Associate Professor at Charles Sturt University.

Andrew Hughes is a Senior Lecturer in marketing at the School of Management, Marketing and International Business at the Australian National University.

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